Sarah's Bag is a prominent Lebanese fashion house and social enterprise, distinguished by its creation of unique luxury handcrafted bags and accessories that serve a dual purpose—empowering both the women who craft them and those who wear them. Founded by the dynamic and determined Sarah Beydoun, the brand is celebrated for its intricate craftsmanship, meticulous attention to detail, and vibrant, high-spirited appeal.
Sarah Beydoun's journey into fashion took an unconventional turn during her final year of a sociology graduate degree. While conducting research at Dar Al Amal, an NGO rehabilitating women at risk and ex-prisoners, she was inspired to establish a business that would train and employ the women she encountered during her fieldwork. Thus, in May 2000, Sarah's Bag was born in Beirut, embodying a fusion of fashion, design, and a mission to empower underprivileged women.
Each design by Sarah Beydoun reflects her exuberant persona, resulting in hip, luxurious, handcrafted statement pieces that radiate fun and playfulness. In 2014, Sarah's sister Malak, an advertising and fashion publishing professional, joined as a partner, contributing valuable industry experience to expand the brand internationally.
Beyond its visually appealing bags, Sarah's Bag is dedicated to preserving ancient techniques, breathing new life into traditional crafts like hand beading, embroidery, sequinning, crocheting, and fabric manipulation. The brand's artisans, numbering over 200, include female prisoners, ex-prisoners, and underprivileged women in Lebanon. These skilled artisans, trained by the Sarah's Bag team, contribute to designs that showcase their talents and serve as a means of empowerment.
The social enterprise aspect of Sarah's Bag involves empowering women behind bars, providing them with valuable skills, income, and a sense of purpose. The women, some of whom have used their earnings to overturn wrongful convictions, are encouraged to train others in their communities. Sarah's Bag has actively facilitated their reintegration into society by providing certificates of completion, proving their training and work experience. Additionally, initiatives like the "Women Rising" exhibition in 2015 collaborated with prisoners to create handcrafted art, raising funds to improve prison conditions. The brand's impact extends to underprivileged women across Lebanon, offering employment opportunities and a chance for societal recognition, fostering a positive change in their communities.
Sarah's Bag has achieved remarkable milestones since its inception, pioneering a fusion of fashion and social impact. Through its dedication to craftsmanship and creativity, the brand has not only garnered global recognition but has also significantly empowered underprivileged women in Lebanon. By providing skills in stitching, weaving, and embroidery, Sarah's Bag has enabled these women to attain financial independence and contribute to their communities. Moreover, the brand's products have been embraced by influential figures worldwide, from Beyoncé to HRH Queen Rania of Jordan, reflecting its universal appeal and endorsement by women who champion empowerment and style.
Sarah's Bag envisions a world where fashion transcends mere aesthetics, becoming a powerful tool for social change and empowerment. With a commitment to craftsmanship and creativity, Sarah's Bag strives to not only create exquisite accessories but also to empower underprivileged women by providing them with skills and opportunities for financial independence. By intertwining fashion with social impact, Sarah's Bag aims to inspire a global community of women who believe in the transformative power of style and solidarity, fostering a more inclusive and equitable society.
Handcrafted bags
Accessories
Wooden Minaudieres
Outerwear
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