Founded in 2007 in Saudi Arabia, Ashi Studio is the brainchild of couturier Mohammed Ashi, who later relocated his atelier to Paris in 2018. Ashi's journey into the world of fashion began with formal education at Esmod, followed by invaluable experiences at Givenchy and Elie Saab, where he delved into the intricacies of couture craftsmanship. His dedication to perfecting his skills and expanding his creative vision quickly garnered him acclaim, making him a favorite among royals and global celebrities, including Queen Rania of Jordan, Zendaya, Cardi B, and Beyoncé.
What sets Ashi Studio apart is not only its exquisite designs but also Ashi's unwavering commitment to his homeland. Recently appointed as a mentor for Saudi's Fashion Commission, he plays a pivotal role in guiding institutions toward new milestones in local fashion and related social matters. Ashi made history as the first Saudi designer to feature on the official Haute Couture calendar, solidifying his impact on the global fashion stage.
The brand's eponymous founder approaches couture with a profound mastery of volumes, employing exclusive techniques to achieve harmony between contrasting baroque and minimalist elements. Ashi's signature look seamlessly intertwines the age-old aesthetics of the Arabian Peninsula with the classical foundations of European couture, resulting in a contemporary expression of timeless elegance. Beyond fashion, Ashi Studio is recognized as a pioneer in Saudi Arabia, contributing significantly to the country's evolving fashion landscape during a period of cultural transformation. With a clientele that spans from Beyoncé to Queen Rania, Ashi Studio continues to be a trailblazer in the realm of haute couture.
Ashi Studio stands as a beacon of achievement within the realm of haute couture, boasting a series of milestones that underscore its global impact and acclaim. Founded by visionary Saudi designer Mohammed Ashi, the fashion house has garnered widespread recognition for its exceptional creativity and craftsmanship.
One of Ashi Studio's most notable achievements is its historic inclusion as the first couturier from the Gulf region to join the esteemed Fédération de la Haute Couture, a testament to its pioneering spirit and contribution to the evolution of couture. This milestone not only highlights the burgeoning influence of Saudi fashion on the international stage but also solidifies Ashi Studio's position as a trailblazer within the industry.
Additionally, Ashi Studio's debut at Paris Haute Couture Fashion Week marked a watershed moment, further cementing its status as a powerhouse in the world of high fashion. Through meticulously crafted collections that marry poetic romanticism with architectural precision, Ashi Studio has captivated audiences and garnered a loyal following among celebrities, royalty, and fashion enthusiasts alike.
Ashi Studio's vision is rooted in a harmonious blend of artistic expression and technical mastery, epitomizing a unique fusion of tradition and innovation. Led by founder Mohammed Ashi, the fashion house seeks to redefine haute couture with its distinctive aesthetic, characterized by poetic romanticism and architectural silhouettes. Each creation embodies a narrative of elegance and sophistication, drawing inspiration from diverse sources such as nature, culture, and history.
At the heart of Ashi Studio's vision lies a commitment to pushing the boundaries of creativity while honoring the time-honored traditions of couture craftsmanship. With meticulous attention to detail and a penchant for experimentation, the atelier endeavors to create garments that transcend mere fashion, evoking emotion and storytelling through every stitch. Embracing the ethos of haute couture as a platform for artistic expression, Ashi Studio aspires to inspire and enchant, leaving an indelible mark on the world of fashion and beyond.
Haute Couture Collections
Ready-to-Wear Lines
Bespoke Services
Accessories (Jewelry, Handbags, Footwear)
Fragrances
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