Established in 2005, Lomar has become a renowned Saudi brand, boasting over 22 years of influence and elegance in the realm of traditional Saudi attire. Founded by Loai Naseem and led by Chairman Ghassan Alsulaiman and CEO Rami Awad, Lomar has played a pioneering role in the thobe revolution within the Kingdom of Saudi Arabia, seamlessly blending contemporary designs with a rich cultural heritage. The brand's journey began as a home production with a single tailor, evolving over the years into a prominent player in the Saudi fashion landscape.
Lomar's commitment to quality and innovation led to the establishment of a factory in 2010, equipped with 250 tailors, quality control checks, and storage facilities. Today, with a total capacity of 160,000 garments annually, Lomar has expanded its product range beyond statement thobes to include abayas, corporate uniform tailoring, accessories, perfumes, and even a furniture collection. The brand's dedication to continuous development is evident in its adoption of cutting-edge technology, such as auto-leaser-cutting machines and a meticulous fabric inspection and quality check system.
With a strong retail presence comprising 12+ stores across Saudi Arabia and a robust e-commerce platform, Lomar is committed to further expansion. The brand has achieved significant milestones, including sponsorship of the Italy Super Cup in 2019, where traditional Saudi wear (thobes) were presented to the players. Additionally, Lomar's selection by the Saudi Fashion Commission in 2022 for a one-year program to export Saudi-made products globally reflects its growing influence and commitment to promoting Saudi culture and heritage. Notably, Lomar secured first place at the National Culture Award in the Fashion Sector in 2021, a testament to its excellence in the industry as recognized by the Ministry of Culture.
Lomar's achievements stand as a testament to its pioneering role in reshaping the Saudi fashion landscape. Since its inception, Lomar has not only redefined traditional Saudi attire but has also introduced fresh styles and modern interpretations of the thobe, captivating audiences with its blend of heritage and contemporary design. The brand's commitment to innovation and quality is evident in its rapid expansion, boasting 14 stores nationwide and a thriving online sales platform. Beyond mere commercial success, Lomar has contributed significantly to the empowerment of Saudi women, breaking barriers in traditionally male-dominated fields by providing training and employment opportunities.
Furthermore, Lomar's recognition as a leading fashion brand, both domestically and internationally, underscores its remarkable achievements. The brand's organic growth, financial resilience, and accolades such as winning the National Culture Award in the Fashion Sector in 2021 highlight its excellence and influence within the industry. Lomar's dedication to promoting Saudi culture and heritage on a global scale, exemplified by its participation in the Saudi Fashion Commission's export program, solidifies its position as a beacon of innovation and cultural pride.
Lomar's vision encompasses a commitment to redefine and elevate traditional Saudi attire while preserving its rich heritage. With a dedication to innovation, creativity, and quality, Lomar strives to create contemporary designs that resonate with modern lifestyles while honoring cultural roots. By seamlessly blending elements of the past with visions of the future, Lomar aims to empower individuals to express their unique identities through fashion, fostering a sense of pride and belonging within the Saudi community and beyond.
Thobes for Men
Abayas for Women
Accessories
Perfumes
Gifts
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