Abadia is a sustainable clothing brand from Saudi Arabia that creates eco-friendly, ethical, luxury fashion. It celebrates culture through timeless contemporary designs with careful attention to fabric and detail.
Abadia, an ethical luxury brand, redefines fashion for the contemporary woman by seamlessly blending feminine ease with masculine structure in its signature aesthetic. Each meticulously crafted piece is designed to stand the test of time, serving as a timeless addition to the wardrobe of the Abadia woman. The brand is distinguished by its unwavering commitment to preserving the rich craftsmanship of the Arabian Peninsula, evident through enduring partnerships with the artisan community.
Catering to the global multidimensional woman, Abadia aligns with those whose fashion choices reflect personal values and lifestyles. This discerning individual seeks unique pieces with a keen awareness of their impact on both people and the environment. Abadia is more than a brand; it is a platform for those who take pride in weaving personal and cultural stories into their fashion choices, embodying a commitment to both style and substance.
Abadia, the pioneering Saudi fashion brand, has garnered numerous achievements that underscore its commitment to ethical luxury, cultural preservation, and global recognition.
International Investments: Abadia secured historic international investments at an investment roadshow hosted by the Saudi Fashion Commission in New York City. This milestone reflects not only the brand's potential for global growth but also the confidence of investors in its vision and mission.
Inclusion on Net-a-Porter: By becoming the first Saudi brand to join the luxury e-tailer Net-a-Porter, Abadia has gained unparalleled exposure on a global scale. This achievement highlights the brand's ability to resonate with discerning fashion consumers worldwide.
Recognition on Prestigious Platforms: Abadia's designs have been showcased on prestigious platforms such as Paris Fashion Week and Expo 2020 Dubai. Notably, Grammy Award-winning singer and songwriter Alicia Keys recently championed Abadia during her first concert in the Kingdom, staged in AlUla. This recognition not only elevates the brand's profile but also serves as a testament to its ability to blend Saudi cultural heritage with contemporary fashion sensibilities.
Empowerment of Saudi Female Artisans: Abadia's dedication to empowering and supporting Saudi female artisans through the integration of traditional crafts such as sadu weaving and naqda embroidery has garnered acclaim. By providing opportunities for local artisans to showcase their skills on a global stage, Abadia contributes to the preservation of Saudi cultural heritage.
Commitment to Sustainability: With its focus on ethical sourcing, sustainable production practices, and waste management, Abadia has positioned itself as a leader in sustainable luxury fashion. By prioritizing materials like luxury deadstock and end-of-roll remnants, the brand minimizes its environmental footprint while maintaining a commitment to quality and craftsmanship.
Abadia's vision is to redefine luxury fashion through a lens of sustainability, ethics, and timeless elegance. At the core of this vision lies a commitment to crafting pieces that not only epitomize sophistication and style but also uphold the highest standards of environmental and social responsibility. By seamlessly blending feminine ease with masculine structure, Abadia seeks to offer a unique aesthetic that resonates with the modern woman who values both individuality and conscientious consumption.
Driven by a passion for preserving cultural heritage and supporting artisanal craftsmanship, Abadia envisions a future where traditional techniques thrive alongside contemporary design. Through its strong partnerships with artisans, particularly women, the brand aims to empower communities while creating a platform for their skills to be showcased on a global stage. Ultimately, Abadia's vision extends beyond fashion; it aspires to inspire a shift towards a more mindful and sustainable approach to luxury, where each piece tells a story of heritage, craftsmanship, and conscious living.
Apparel
Accessories
Ethical Production
Customization
Customer Support
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